Multi-Channel Marketing Blog

Posted by: Manas on Friday, 16 March 2012

One of the best ways to drive traffic to your website is by creating a mobile campaign that gets people excited about what you have to offer. As the number of people who carry smartphones increases, you now have more opportunities to get people to your website to make a purchase or at least learn more about what you have to offer.

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Your Order has Arrived

Posted by: Manas on Tuesday, 13 March 2012

SMS notifications about order placement, arrival and other product/service notifications help put customers and clients at ease and increase your ability to provide quality customer service. You can easily automate notifications to reduce your workload.

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Membership-Based Products: Ways to Encourage Membership Renewal

Posted by: Cornelis on Tuesday, 13 March 2012

Getting people to renew their membership for membership-based products (skin care, makeup, financial planning, food, wine, etc.) takes planning. Even if people really love receiving products on a monthly, bi-annually, or annually basis, factors such as their financial situation or competition can quickly turn a profitable membership list to a pile of name and addresses that no longer generates a steady income.

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4 Ways to Follow Up after a Purchase

Posted by: Manas on Monday, 12 March 2012

Providing quality customer service even after customers make a purchase helps establish your business as professional and caring. Sending a follow-up SMS message shows that you want customers to be happy before, during and after you make a sale. Not only does this allow customers to voice their opinion, it also gives you a chance to address any concerns or issues they have before they contact you.

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Why You Should Allow Coupon Forwards and Non-Subscriber Redemption.

Posted by: Kate on Friday, 20 January 2012

Some business owners have the tendency to get stingy with their coupons. It’s understandable, if from a purely monetary perspective. You can’t afford to give free stuff away all the time. If you did, you wouldn’t stay in business very long. But, coupons serve a valuable purpose in that they encourage return business and can bring in new customers...

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3 Tips for a Better SMS Marketing Campaign

Posted by: Manas on Friday, 20 January 2012

If there's a great way to run an effective text marketing campaign, it's this: Take a look at the top three things that most marketers forget to do and do them. Too simple to work? That's what they said about the paper airplane. OK, maybe they didn't say that, but you get the gist. Below are the three most often overlooked SMS marketing campaign musts that you'd be nuts to ignore...

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How to Make SMS Marketing Work for You

Posted by: Manas on Thursday, 15 December 2011

Short Message Service (SMS) is often overlooked or downgraded as an effective electronic marketing vehicle. Those companies that have experience using this media would vehemently disagree. While certainly not a “new” medium, mobile marketing software capitalizes on the mobile phone users’ familiarity with text messages to achieve success...

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Getting Ready for SMS Marketing

Posted by: Kate on Monday, 14 March 2011

So your organization has made the decision to get started with SMS marketing. It’s a wise decision because SMS text marketing is predicted to be one of the biggest players in future of marketing....

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